A Guide to Being One-Up, Creating Value, and Becoming Truly Consultative
Description
PRAISE FOR ELITE SALES STRATEGIES Anthony Iannarino cracks the code on the real secret to gaining a decisive competitive edge in today's crowded marketplace. His 'One-Up' methodology is a total game changer. --JEB BLOUNT, CEO of Sales Gravy and author of Sales EQ Elite Sales Strategies is a modern sales playbook for reps who love being treated as partners instead of vendors. If you hate when prospects commoditize you and your product or service, you need to read this book. --JASON BAY, Founder, Outbound Squad The sales world is overcrowded with 'One-Down' practitioners. In fact, and as Anthony points out, we all begin in the 'One-Down' position. The question is how to move into the rare air of the 'One-Ups' and then how to stay there. The practical details in this book show you how to do just that. This isn't about simply making a decent living in sales; it is about occupying permanent space in the elite world of the 'One-Ups.' --JEFF SHORE, President, Shore Consulting Anthony Iannarino is the second-best sales writer in the world. This is his best work! --JEFFERY GITOMER, author of The Little Red Book of Selling 'I know something you don't know' is a great game. Elite Sales Strategies provides the strategies and tactics for a truly consultative approach. A must-read! --CHRIS CHAMPAGNE, CEO, Champagne Consulting Group Inc.
