PRAISE FOR THE BUSINESS OF BELONGINGA tactical primer for any business embarking on the critical work of actively building community.-SETH GODIN, Author of This is MarketingThis book perfectly marries the psychology of communities, with the hard-earned secrets of someone who's done the real work over many years. David Spinks is the master of this craft.-NIR EYAL, bestselling author of Hooked and IndistractableEvery business needs to make building engaged communities their number one priority. This is the book that will help you get it done.-ERICA KUHL, Former VP of Community, SalesforceI can't think of anyone more qualified to write a book about community than David. His passion for the subject, combined with his hands-on experience across many different types of community, have given him unique perspectives and insights. This will become the go-to handbook for building and running community.-DOUGLAS ATKIN, Former Global Head of Community for Airbnb and author of The Culting of Brands
