Turn your Established Business into an Innovation Champion to Win the Future
Description
This book is practical, helpful, and accessible. I highly recommend it. --KYLE NEL, bestselling author of Leading Transformation, former Executive Director for Lowe's Innovation Labs In today's business landscape, it can seem like startups appear virtually overnight and disrupt individual companies, and even entire industries. It is now increasingly common for large, established legacy organizations to be more fearful of the new crop of innovative startups than their closest competitors. Startups can devote all their time and resources to one or two new products. Innovation is much more difficult for legacy organizations as they must take many more factors into consideration. However, the reality is the innovation initiatives of legacy organizations have a greater chance of succeeding. When assessing resources--money, customers, suppliers, data, employees, infrastructure - legacy organizations clearly hold the advantage. Knowing how to leverage this advantage is crucial for achieving sustained, long-term success. Transforming Legacy Organizations provides real-world advice and research-based information on how to grow innovation by employing new technologies, digitising and continually moving forward. Innovation is not just for the young and digital. As Kris Oestergaard makes clear, legacy organizations can also - must also! - innovate to create economic value now and into the future. Follow this path in transforming your legacy organization to snatch victory from the jaws of disruption. --B. JOSEPH PINE II, bestselling co-author of The Experience Economy
