Designing Brand Identity

An Essential Guide for the Whole Branding Team

Description

The bestselling guide to branding, updated with emerging trends and technologies Designing Brand Identity provides in-depth guidance for the entire branding team, with a universal five-stage process for brand development and implementation.
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Writer
Wheeler, Alina
Title
Designing Brand Identity
Publisher
John Wiley & Sons Inc
Year
2017
Language
English
Pages
336
Weight
1343 gr
EAN
9781118980828
Dimensions
286 x 222 x 25 mm
Binding format
Hardback

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Categories

Boekstra