Strategy for the Corporate Level

Where to Invest, What to Cut Back and How to Grow Organisations with Multiple Divisions

Campbell, Andrew (Ashridge Strategic Management Centre), Goold, Michael (Ashridge Strategic Management Centre), Alexander, Marcus, Whitehead, Jo - Strategy for the Corporate Level

Description

This revised and updated best-selling classic is primarily about companies that have more than one business, and need a strategy across those businesses. This strategy is normally referred to as group-level or corporate-level strategy.

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Writer: Campbell, Andrew (Ashridge Strategic Management Centre), Goold, Michael (Ashridge Strategic Management Centre), Alexander, Marcus, Whitehead, Jo
Title: Strategy for the Corporate Level
Publisher: John Wiley & Sons Inc

Year: 2014
Language: English
Pages: 400
Weight: 708 gr

EAN: 9781118818374
Dimensions: 230 x 161 x 28 mm
Binding format: Gebonden

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Strategy for the Corporate Level

Where to Invest, What to Cut Back and How to Grow Organisations with Multiple Divisions

Description

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