Neuromarketing For Dummies

Genco, Stephen J., Pohlmann, Andrew P., Steidl, Peter

Description

Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media.
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Writer
Genco, Stephen J., Pohlmann, Andrew P., Steidl, Peter
Title
Neuromarketing For Dummies
Publisher
John Wiley & Sons Inc
Year
2013
Language
English
Pages
416
Weight
770 gr
EAN
9781118518588
Dimensions
243 x 178 x 23 mm
Binding format
Paperback / softback

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Boekstra