Dethroning the King

The Hostile Takeover of Anheuser-Busch, an American Icon

Description

How did InBev, a Belgian company controlled by Brazilians, take over one of America's most beloved brands with scarcely a whimper of opposition? Chalk it up to perfect timing, and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century.
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Writer
MacIntosh, Julie
Title
Dethroning the King
Publisher
John Wiley & Sons Inc
Year
2011
Language
English
Pages
432
Weight
622 gr
EAN
9781118157022
Dimensions
227 x 151 x 30 mm
Binding format
Paperback / softback

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Categories

Boekstra