The first book-length analysis of internet memes from the linguistic perspective, this study proposes a 'grammar of memes' as a new model to approach multimodal genres. Of interest to linguists, discourse analysts, and media scholars, the book investigates the role and nature of 'image-plus-text' discourse in contemporary communication.
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‘The Language of Memes - Dancygier, Barbara (University of British Columbia, Vandelanotte, Lieven (University of Namur’.
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