Name: Marketing Research Methods - Esteban-Bravo, Mercedes (Universidad Carlos III de Madrid), Vidal-Sanz, Jose M. (Universidad Carlos III de Madrid)
Price: 72.8 EUR
Author: Esteban-Bravo, Mercedes (Universidad Carlos III de Madrid), Vidal-Sanz, Jose M. (Universidad Carlos III de Madrid)
ISBN: 9781108792691

Marketing Research Methods

Quantitative and Qualitative Approaches

Description

Covering both quantitative and qualitative market research methods and including rigorous academic theory, this book explains the breadth of modern methods for upper level business and social science students.

In the shopping cart Delivered in 5 business days. Wishlist Ask a question

Free shipping from
€ 19,95 within The Netherlands

Writer: Esteban-Bravo, Mercedes (Universidad Carlos III de Madrid), Vidal-Sanz, Jose M. (Universidad Carlos III de Madrid)
Title: Marketing Research Methods
Publisher: Cambridge University Press

Year: 2021
Language: English
Pages: 882
Weight: 1870 gr

EAN: 9781108792691
Dimensions: 245 x 187 x 44 mm
Binding format: Paperback / softback

You will always receive the last edition from us!

Marketing Research Methods

Quantitative and Qualitative Approaches

Description

Categories

Ask a question