This is a book on public opinion told through the eyes of the pollster. It looks at public opinion as a concept and in historical context then turns to the use of public opinion practically as an analytic input; particularly, how to use it to forecast, convince, and assess.
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‘Polls, Pollsters, and Public Opinion - Young, Clifford (Ipsos Public Affairs), Ziemer, Kathryn (Ipsos Public Affairs)’.
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