The Psychology of Innovation in Organizations

Cropley, David H. (University of South Australia), Cropley, Arthur J. (Universitat Hamburg)

Description

Organizations increasingly need to innovate in order to survive, and this book demonstrates how they can effectively apply the psychology of creativity to business. The authors analyze the nature of innovative products and the processes that generate them, the psychological characteristics of innovative people, and the environments that facilitate innovation.
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Writer
Cropley, David H. (University of South Australia), Cropley, Arthur J. (Universitat Hamburg)
Title
The Psychology of Innovation in Organizations
Publisher
Cambridge University Press
Year
2015
Language
English
Pages
260
Weight
490 gr
EAN
9781107088399
Dimensions
241 x 165 x 43 mm
Binding format
Gebonden

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