Integrating Marketing and Supply Chain Management

Converging Paths to Holistic Business Success

Description

Integrating Marketing and Supply Chain Management brings together two disciplines, marketing and supply chain management, to provide students with a bird’s-eye view of these disciplines and to appreciate their symbiotic relationship to one another.

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Writer: Fotiadis, Thomas A. (Democritus University of Thrace, Folinas, Dimitris (Technological Educational Institute of Central Macedonia, Lindgreen, Adam, Gasteratos, Antonios
Title: Integrating Marketing and Supply Chain Management
Publisher: Taylor & Francis Ltd

Year: 2025
Language: English
Pages: 436

EAN: 9781041096122
Binding format: Paperback / softback

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Integrating Marketing and Supply Chain Management

Converging Paths to Holistic Business Success

Description

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