Essentials of Pricing Analytics

Tools and Implementation with Excel

Description

This book is a comprehensive introduction to pricing as a tactical business function and a practical toolbox for implementing solutions to diverse pricing challenges. It is ideal for advanced undergraduate, MBA, and postgraduate students of pricing strategy, entrepreneurship, marketing strategy, and operations, as well as practitioners.
€ 58,30
Paperback / softback
 
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€ 19,95 within The Netherlands
Writer
Haugom, Erik (Inland Norway University of Applied Sciences, Alnes, Per Kristian
Title
Essentials of Pricing Analytics
Publisher
Taylor & Francis Ltd
Year
2026
Language
English
Pages
288
EAN
9781032989778
Binding format
Paperback / softback

You will always receive the last edition from us!


Categories

Boekstra