Customer Relationship Management in the Digital Age

Shainesh, G., Sheth, Jagdish N., Jain, Varsha

Description

Customer Relationship Management in the Digital Age charts the concepts, strategies, benefits, and technologies of CRM in an evolving and increasingly digital business landscape. It empowers readers to use CRM to forge enduring customer connections, optimize experiences, and drive loyalty across diverse industries and markets.
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Writer
Shainesh, G., Sheth, Jagdish N., Jain, Varsha
Title
Customer Relationship Management in the Digital Age
Publisher
Taylor & Francis Ltd
Year
2025
Language
English
Pages
238
Weight
460 gr
EAN
9781032844565
Dimensions
246 x 245 x 15 mm
Binding format
Paperback / softback

You will always receive the last edition from us!


Categories

Boekstra