Global Business

Connecting Theory to Reality

Paik, Yongsun (Loyola Marymount University, Chen, Dong (Loyola Marymount University, Newburry, William, Prud'homme, Dan - Global Business
Paik, Yongsun (Loyola Marymount University, Chen, Dong (Loyola Marymount University, Newburry, William, Prud'homme, Dan - Global Business

Description

This textbook is designed to help students recognize and analyze key issues in global business by bridging theory with real world applications. Divided into three parts, it explores critical aspects of global business through about 40 case studies. New and updated case studies illustrate the magnitude and complexity of global business.
€ 118,40
Paperback / softback
 
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Writer
Paik, Yongsun (Loyola Marymount University, Chen, Dong (Loyola Marymount University, Newburry, William, Prud'homme, Dan
Title
Global Business
Publisher
Taylor & Francis Ltd
Year
2025
Language
English
Pages
486
EAN
9781032780214
Binding format
Paperback / softback

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