Strategic Media Planning and Buying

Integration of Traditional and Digital Media

Description

This book explores media planning, media buying and the advertising landscape in India. It provides a comprehensive look into the essential aspects of media strategies for brands and businesses to effectively reach their intended audiences and consumers.
€ 55,80
Paperback / softback
 
Free shipping from
€ 19,95 within The Netherlands
Writer
Rathore, Basant (Sr. Vice President at Jagran Group
Title
Strategic Media Planning and Buying
Publisher
Taylor & Francis Ltd
Year
2024
Language
English
Pages
420
Weight
664 gr
EAN
9781032724577
Dimensions
156 x 234 x 26 mm
Binding format
Paperback / softback

You will always receive the last edition from us!


Categories

Boekstra