Name: Persuasive Message Design - Harrington, Nancy Grant (University of Kentucky, Head, Katharine J. (Indiana University-Purdue University Indianapolis
Price: 62.8 EUR
Author: Harrington, Nancy Grant (University of Kentucky, Head, Katharine J. (Indiana University-Purdue University Indianapolis
ISBN: 9781032588278

Persuasive Message Design

Harrington, Nancy Grant (University of Kentucky, Head, Katharine J. (Indiana University-Purdue University Indianapolis

Description

This book presents a comprehensive approach for designing messages to influence beliefs, attitudes, intentions, and behaviors. It is ideal for social science researchers and practitioners who design campaigns and interventions to promote behavior change.

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Writer: Harrington, Nancy Grant (University of Kentucky, Head, Katharine J. (Indiana University-Purdue University Indianapolis
Title: Persuasive Message Design
Publisher: Taylor & Francis Ltd

Year: 2026
Language: English
Pages: 310

EAN: 9781032588278
Binding format: Paperback / softback

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Persuasive Message Design

Harrington, Nancy Grant (University of Kentucky, Head, Katharine J. (Indiana University-Purdue University Indianapolis

Description

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