Sustainable Marketing of Transformative Heritage Tourism

Description

This book proposes that sustainable marketing should be founded on a higher level of consciousness, governed by the Eastern ethical principles of dharma and karma. It suggests a socially responsible, integrated marketing strategy to boost transformational heritage tourism.
€ 52,30
Paperback / softback
 
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Writer
Title
Sustainable Marketing of Transformative Heritage Tourism
Publisher
Taylor & Francis Ltd
Year
2024
Language
English
Pages
250
Weight
420 gr
EAN
9781032386683
Dimensions
233 x 155 x 18 mm
Binding format
Paperback / softback

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Categories

Boekstra