Name: Advertising Media Planning - Kelley, Larry D. (University of Houston, USA), Sheehan, Kim Bartel (University of Oregon, USA), Dobias, Lisa, Koranda, David E.
Price: 61.8 EUR
Author: Kelley, Larry D. (University of Houston, USA), Sheehan, Kim Bartel (University of Oregon, USA), Dobias, Lisa, Koranda, David E.
ISBN: 9781032192154

Advertising Media Planning

A Brand Management Approach

Description

Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning.

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Writer: Kelley, Larry D. (University of Houston, USA), Sheehan, Kim Bartel (University of Oregon, USA), Dobias, Lisa, Koranda, David E.
Title: Advertising Media Planning
Publisher: Taylor & Francis Ltd

Year: 2022
Language: English
Pages: 302
Weight: 559 gr

EAN: 9781032192154
Dimensions: 246 x 174 x 18 mm
Binding format: Paperback

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Advertising Media Planning

A Brand Management Approach

Description

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