Social Media Analytics in Predicting Consumer Behavior

Description

Social media plays an important role for businesses and consumers. The importance of social media does not only stem from connecting businesses and consumers. It is also a very important resource. The main reason for this is that social media contains very important data.
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Writer
Title
Social Media Analytics in Predicting Consumer Behavior
Publisher
Taylor & Francis Ltd
Year
2024
Language
English
Pages
190
Weight
338 gr
EAN
9781032059914
Dimensions
156 x 233 x 14 mm
Binding format
Paperback / softback

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Categories

Boekstra