Boekstra - Gursoy, Dogan (Washington State University, Buttle, Francis (Francis Buttle Associates, Bowie, David (Oxford Brookes University - Hospitality Marketing

Hospitality Marketing

Principles and Practices

Gursoy, Dogan (Washington State University, Buttle, Francis (Francis Buttle Associates, Bowie, David (Oxford Brookes University - Hospitality Marketing

Gursoy, Dogan (Washington State University, Buttle, Francis (Francis Buttle Associates, Bowie, David (Oxford Brookes University - Hospitality Marketing

Description

Hospitality Marketing is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry.

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Writer: Gursoy, Dogan (Washington State University, Buttle, Francis (Francis Buttle Associates, Bowie, David (Oxford Brookes University
Title: Hospitality Marketing
Publisher: Taylor & Francis Ltd

Year: 2022
Language: English
Pages: 424
Weight: 912 gr

EAN: 9781032030265
Dimensions: 174 x 249 x 33 mm
Binding format: Paperback

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Categories

Food and drinks

Regional novels