Navigating Nationalism in Global Enterprise

A Century of Indo-German Business Relations

Description

An analysis of the role of nationalism in global business strategy, showing how multinationals in the twentieth century acted not just as drivers of globalization but also as sophisticated operators in a world of nations. By exploring German companies in India, Lubinski traces nationalism's influence on business tactics and competitive strategies.
€ 41,80
Paperback / softback
 
Free shipping from
€ 19,95 within The Netherlands
Writer
Lubinski, Christina (Copenhagen Business School)
Title
Navigating Nationalism in Global Enterprise
Publisher
Cambridge University Press
Year
2025
Language
English
Pages
298
Weight
432 gr
EAN
9781009054003
Dimensions
152 x 229 x 19 mm
Binding format
Paperback / softback

You will always receive the last edition from us!


Categories

Boekstra