Boekstra - Banet-Weiser, Sarah - Authentic™

Authentic™

The Politics of Ambivalence in a Brand Culture

Banet-Weiser, Sarah - Authentic™

Banet-Weiser, Sarah - Authentic™

Description

Argues that brands are about culture as much as they are about economics

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Writer: Banet-Weiser, Sarah
Title: Authentic™
Publisher: New York University Press

Year: 2012
Language: English
Pages: 279
Weight: 372 gr

EAN: 9780814787144
Dimensions: 229 x 152 x 25 mm
Binding format: Paperback / softback

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Categories

Food and drinks

Regional novels