Name: Kapferer on Luxury - Kapferer, Jean-Noel
Price: 47.65 EUR
Author: Kapferer, Jean-Noel
ISBN: 9780749474362

Kapferer on Luxury

How Luxury Brands Can Grow Yet Remain Rare

Description

Get expert insight into the unique challenges faced by the luxury sector and learn how to tackle them with this authoritative guide to luxury branding.

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Writer: Kapferer, Jean-Noel
Title: Kapferer on Luxury
Publisher: Kogan Page Ltd

Year: 2015
Language: English
Pages: 240
Weight: 368 gr

EAN: 9780749474362
Dimensions: 233 x 154 x 20 mm
Binding format: Paperback / softback

You will always receive the last edition from us!

Kapferer on Luxury

How Luxury Brands Can Grow Yet Remain Rare

Description

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