Name: Branded Beauty - Tungate, Mark
Price: 46.2 EUR
Author: Tungate, Mark
ISBN: 9780749461812

Branded Beauty

How Marketing Changed the Way We Look

Description

Journey through the history and evolution of the multi-billion dollar global beauty industry and understand the marketing strategies used by those who create and sell the most successful beauty products.

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Writer: Tungate, Mark
Title: Branded Beauty
Publisher: Kogan Page Ltd

Year: 2011
Language: English
Pages: 288
Weight: 565 gr

EAN: 9780749461812
Dimensions: 241 x 167 x 25 mm
Binding format: Hardback

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Branded Beauty

How Marketing Changed the Way We Look

Description

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