TAKE YOUR SOCIAL MEDIA GAME TO THE NEXT LEVEL Most people today are on social media, but very few know how to effectively market themselves or their businesses to get their message seen and heard. In Social Media for Small Business, accomplished entrepreneur, marketing and brand strategist, and author Franziska Iseli walks readers step-by-step through the process of efficiently and confidently building and maintaining an online presence using social media. Covering all the major social channels, this book provides you with strategies and tactics to get the most from each platform. From Facebook Advertising to Instagram Stories to LinkedIn Events, you'll discover the practical and concrete techniques you can use to gain passionate followers and turn them into happy customers, no matter what industry you're in. Full of helpful strategies, practical tips and real-world case studies, this book is a must-have for business owners who are seeking to expand their reach online and make an impact to their bottom line.
