Name: Crystallizing Public Opinion - Bernays, Edward
Price: 15.9 EUR
Author: Bernays, Edward
ISBN: 9780486836584

Crystallizing Public Opinion

Bernays, Edward

Description

In this 1923 classic, The Father of Public Relations describes how public opinion is created and shaped, including the use of surveys and endorsements from opinion leaders, celebrities, and experts.

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Writer: Bernays, Edward
Title: Crystallizing Public Opinion
Publisher: Dover Publications Inc.

Year: 2019
Language: English
Pages: 144
Weight: 159 gr

EAN: 9780486836584
Dimensions: 203 x 127 x 13 mm
Binding format: Paperback / softback

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Crystallizing Public Opinion

Bernays, Edward

Description

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