Boekstra - Morgan, Adam (eatbigfish) - The Pirate Inside

The Pirate Inside

Building a Challenger Brand Culture Within Yourself and Your Organization

Morgan, Adam (eatbigfish) - The Pirate Inside

Morgan, Adam (eatbigfish) - The Pirate Inside

Description

Adam Morgan follows bestseller 'Eating the Big Fish' with a close up of the kind of person it takes to challenge established brands.

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Writer: Morgan, Adam (eatbigfish)
Title: The Pirate Inside
Publisher: John Wiley & Sons Inc

Year: 2004
Language: English
Pages: 352
Weight: 640 gr

EAN: 9780470860823
Dimensions: 236 x 167 x 25 mm
Binding format: Hardback

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Categories

Food and drinks

Regional novels