Marketing 3.0

From Products to Customers to the Human Spirit

Description

Understand the next level of marketing The new model for marketing-Marketing 3. 0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.

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Writer: Kotler, Philip (Kellogg School of Management, Kartajaya, Hermawan (MarkPlus Strategy Consulting), Setiawan, Iwan (MarkPlus
Title: Marketing 3.0
Publisher: John Wiley & Sons Inc

Year: 2010
Language: English
Pages: 208
Weight: 381 gr

EAN: 9780470598825
Dimensions: 241 x 152 x 19 mm
Binding format: Gebonden

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Marketing 3.0

From Products to Customers to the Human Spirit

Description

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