Name: Selling The Invisible - Beckwith, Harry
Price: 22.55 EUR
Author: Beckwith, Harry
ISBN: 9780446672313

Selling The Invisible

A Field Guide to Modern Marketing

Description

SELLING THE INVISIBLE is the first book to address the millions of people who work in America's service economy: proprietors, top executives, and sales and marketing professionals who sell the invisible i.e. services rather than products.

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Writer: Beckwith, Harry
Title: Selling The Invisible
Publisher: Grand Central Publishing

Year: 2012
Language: English
Pages: 256
Weight: 204 gr

EAN: 9780446672313
Dimensions: 191 x 127 x 19 mm
Binding format: Paperback / softback

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Selling The Invisible

A Field Guide to Modern Marketing

Description

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