Boekstra - McKee, Robert, Gerace, Thomas - Storynomics

Storynomics

Story Driven Marketing in the Post-Advertising World

McKee, Robert, Gerace, Thomas - Storynomics

McKee, Robert, Gerace, Thomas - Storynomics

Description

Robert McKee & Thomas Gerace's new book Storynomics translates the lessons of storytelling in business into economic and leadership success

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Writer: McKee, Robert, Gerace, Thomas
Title: Storynomics
Publisher: Methuen Publishing Ltd

Year: 2018
Language: English
Pages
Weight: 458 gr

EAN: 9780413778000
Dimensions: 210 x 150 x 26 mm
Binding format: Gebonden

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Categories

Food and drinks

Regional novels