Guerrilla Advertising

Cost-Effective Techniques for Small-Business Success

Description

In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.
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Writer
Levinson, Jay Conrad, Rubin, Charles
Title
Guerrilla Advertising
Publisher
Houghton Mifflin
Year
1994
Language
English
Pages
302
Weight
454 gr
EAN
9780395687185
Dimensions
229 x 152 x 19 mm
Binding format
Paperback

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Categories

Boekstra