Global Marketing

Strategy, Practice, and Cases

Alon, Ilan (University of Agder, Jaffe, Eugene, Prange, Christiane (Tongji University, Vianelli, Donata (University of Trieste - Global Marketing
Alon, Ilan (University of Agder, Jaffe, Eugene, Prange, Christiane (Tongji University, Vianelli, Donata (University of Trieste - Global Marketing

Description

Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. This book will equip today’s students with the knowledge and confidence they need to become leading marketing managers.
€ 95,05
Paperback / softback
 
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Writer
Alon, Ilan (University of Agder, Jaffe, Eugene, Prange, Christiane (Tongji University, Vianelli, Donata (University of Trieste
Title
Global Marketing
Publisher
Taylor & Francis Ltd
Year
2020
Language
English
Pages
666
Weight
1528 gr
EAN
9780367196097
Dimensions
254 x 203 x 41 mm
Binding format
Paperback / softback

You will always receive the last edition from us!

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