Name: Play Bigger - Ramadan, Al, Peterson, Dave, Lochhead, Christopher, Maney, Kevin
Price: 23.55 EUR
Author: Ramadan, Al, Peterson, Dave, Lochhead, Christopher, Maney, Kevin
ISBN: 9780349411361

Play Bigger

How Rebels and Innovators Create New Categories and Dominate Markets

Description

The how-to playbook for start-ups and established companies on how to define a new category, develop it and then dominate it over time.

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Writer: Ramadan, Al, Peterson, Dave, Lochhead, Christopher, Maney, Kevin
Title: Play Bigger
Publisher: Little, Brown Book Group

Year: 2016
Language: English
Pages: 272
Weight: 524 gr

EAN: 9780349411361
Dimensions: 234 x 153 x 26 mm
Binding format: Paperback / softback

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