Boekstra - Keegan, Warren - Global Marketing, Global Edition

Global Marketing, Global Edition

Keegan, Warren

Keegan, Warren - Global Marketing, Global Edition

Keegan, Warren - Global Marketing, Global Edition

Description

For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing—with comprehensive cases.

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Writer: Keegan, Warren
Title: Global Marketing, Global Edition
Publisher: Pearson

Year: 2013
Language: English
Pages: 480
Weight: 868 gr

EAN: 9780273768685
Dimensions: 254 x 202 x 23 mm
Binding format: Paperback / softback

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