Name: Strategic Brand Management - Rosenbaum-Elliott, Richard (Professor Emeritus of Marketing and Consumer Research, Percy, Larry (International Consultant in Marketing and Communication and Visiting Professor at Copenhagen Business School)
Price: 73.6 EUR
Author: Rosenbaum-Elliott, Richard (Professor Emeritus of Marketing and Consumer Research, Percy, Larry (International Consultant in Marketing and Communication and Visiting Professor at Copenhagen Business School)
ISBN: 9780198797807

Strategic Brand Management

Rosenbaum-Elliott, Richard (Professor Emeritus of Marketing and Consumer Research, Percy, Larry (International Consultant in Marketing and Communication and Visiting Professor at Copenhagen Business School)

Description

The only textbook that builds upon the traditional branding models to fully explore the emotional, social, and cultural impact real-world brands have on contemporary consumers.

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Writer: Rosenbaum-Elliott, Richard (Professor Emeritus of Marketing and Consumer Research, Percy, Larry (International Consultant in Marketing and Communication and Visiting Professor at Copenhagen Business School)
Title: Strategic Brand Management
Publisher: Oxford University Press

Year: 2018
Language: English
Pages: 368
Weight: 747 gr

EAN: 9780198797807
Dimensions: 246 x 189 x 28 mm
Binding format: Paperback / softback

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Strategic Brand Management

Rosenbaum-Elliott, Richard (Professor Emeritus of Marketing and Consumer Research, Percy, Larry (International Consultant in Marketing and Communication and Visiting Professor at Copenhagen Business School)

Description

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