Behavioural Economics

A Very Short Introduction

Description

Behavioural economics blends insights from economics and psychology to explain how people make everyday decisions. Analysing the forces that drive everyone's behaviour it helps us understand what people are motivated by, our impulse purchases, why we struggle to save, and how supermarkets can manipulate what and how much we buy.
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Writer
Baddeley, Michelle (Professor in Economics and Associate Dean (Research and Development)
Title
Behavioural Economics
Publisher
Oxford University Press
Year
2017
Language
English
Pages
176
Weight
116 gr
EAN
9780198754992
Dimensions
174 x 111 x 13 mm
Binding format
Paperback / softback

You will always receive the last edition from us!


Categories

Boekstra